Guy White | The Catalyx - QUAL4Business

Guy White

The Catalyx (CH)

Guy White is the founder and Managing Director of Catalyx – an award winning Insight and Innovation agency. Catalyx transforms what your consumers feel, how they behave and what they think into brand building insight and consumer validated innovation. From a standing start in 2013, Guy has helped shaped a company that now has some of the world’s largest companies as clients, with a diverse portfolio of successes that stretches from reinventing how the Red Cross innovates, launching cider into Switzerland for Carlsberg to helping McCain reinvent the Jalapeno Popper and co-create the graduate recruitment program for Expedia in Japan.

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