Università Cattolica del Sacro Cuore (IT)
Rossella Gambetti is Associate professor of Business Communication at the Università Cattolica del Sacro Cuore in Milan (Italy), where she is member of the scientific committee of the Research Lab on Business Communication (LABCOM).
She is an interpretive scholar, whose main research area is focused on the interplays between consumer culture and technology and how these are shaping consumption, sociality, communication and branding.
Dr. Gambetti is Research Fellow of the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the Annenberg School for Communication and Journalism (University of Southern California, Los Angeles) and she is Business Development Director at Netnografica LLC.
Dr. Gambetti has been visiting scholar at the University of Southern California (Annenberg School for Communication and Journalism); at the Northwestern University, Chicago (Medill School of Journalism); at the Michigan State University, East Lansing (MI) (Department of Advertising, Public Relations and Retailing); and at the Aoyama Gakuin University, Tokyo (Department of Marketing).
After graduating, Dr. Gambetti received a Ph.D. in “Marketing and corporate communication” and a postgraduate master in “Qualitative research methods applied to social sciences and marketing”.